Expand Your Personal Brand: Tips to Save You Time, Money, and Agony

*This post may contain affiliate links*

I don't care if you're a blogger, an Etsy Shop owner, or even someone apart of a MLM company-if you own any sort of business (or just work for one), you have a brand to promote and it's YOU.

Developing a personal brand strategy is essential towards career advancement. Even before you walk into the office for an interview, your personal brand proceeds you. - Personal Brand Strategy Tips chapter

I've found this out through blogging, and creating a brand for yourself is extremely important. Most want to know me and my writing. But, how on earth do you do that? I didn't go to business or marketing school-and I don't know anyone close to me that has. 

Books are always to the rescue!

"I have written this book because I want to save you, the reader, time, money and agony. I have learned these 20 lessons after 10 years of trial and error. The topics I cover are financial, personal branding, marketing and time management. I have started out with zero dollars in my pocket and have worked many 6-figure jobs due to these lessons. ‘ Expand Your Personal Brand!’ kills the learning curve by giving you realistic answers and timetables to solve your personal and professional branding problems. These 20 stories are real because I have lived them. I wish you, the reader, unlimited success."       -Carla Jenkins

 Carla Jenkins has provided a VERY easy to read/understand booklet on where to get started with this. She's your own personal #bossbabe.

Expand Your Personal Brand has short chapters that get.to.the.point. No fluff. Just packed with the info you NEED to absorb and dwell on. She even has simple exercises at the end of each chapter to help you apply these principles.

There is many poor branding out there. Every day some talking head is mentioning personal branding. No one talks about brand consistency; however, brand consistency is the way to stay memorable and relevant. Above all else, be consistent. Your effort will not matter if you aren’t. - 5 Steps to Brand Consistency

One of Carla's tips that I never thought of was using Massive Open Online Courses or MIT OpenCourseware. These sites provide tons of FREE courses while Coursera offers frees courses and certificates for $49. This is so big! It just goes you can invest in yourself without 40k worth of loans! Oh and yes homeschool mamas-these sites would be great for our high-schoolers! 

So if you're looking for a new job, starting your own business, or just trying to grow the current business-check Expand Your Personal Brand out. It's not daunting and it'll be worth your time.


Carla Jenkins is a phenomenal expert specializing in project management and positive change management. She helps people capitalize upon all opportunities that positive change brings. Jenkins has received her BA in International Economics from Hiram College and her MBA from Cleveland State University. She also possesses 10 years’ experience in corporate America, a LinkedIn Pulse contributor and a certified project management professional. Ms. Jenkins is the host of Positive Change with Carla radio show focusing on positive change and project management. 

Having earned 4 promotions in 9 years, Jenkins has experienced and handled positive change management head on. Many people only talk about change in the negative, but change can be positive. No one talks about positive change, so Jenkins learnt how to manage this change through trial and error. You can check her out at http://carlarjenkins.com/

*I received this book in exchange for my honest review*

1 comment

  1. Thanks for reviewing this. I am very happy that you have liked it.


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